JKPhoto soon
Fun fact
The eyebrow slit is actually not a fashion choice, but a scar from a skateboarding accident in her teenage years.
Janelle Kim
Creative Director- BA, English Literature — UC San Diego
- MA, Writing — University of Exeter, UK
Digital Content Strategy
Strategy that tells a story
Your audience is within reach, but are they buying it? We'll get to know your business and its obstacles, then unite your content around your goals. With JNL, your channels work in tandem, driving measurable growth.
Social channelsNewslettersLongform website contentWebsite buildingGraphic designSocial media managementContent writingSocial channelsNewslettersLongform website contentWebsite buildingGraphic designSocial media managementContent writing
Our approach
We listen first: to the data, your vision, and most importantly, to you.
Every aspect of your digital presence is a chance to tell your story.
What we do
One story. Every channel, in tandem.
01 · Core3 services
Content Planning
- 01Social channelsThought-out calendars create stand-out content. Your brand’s story, your brand’s voice.
- 02NewslettersEmail campaigns that don’t just read as spam.
- 03Longform website contentRank and convert with SEO-optimized articles, case studies, and more.
02 · Support4 services
Additional Services
Website building
Graphic design
Social media management
Content writing
Reviews
People who let us tell their story.
Trusted byBrand KnewThe Literary PlatformDBM AestheticsRapid NexusRobert PhoQuietlyOfferedThe VerseMosaicMach Point 8Crepuscular Press
About
Founded by a writer who’s seen what a good story can do.
JNL Strategy was founded by a writer and marketer who's seen firsthand what a good story can do: turn a solid product into something people actually want to invest in.
We take everything into account: the data, your product, and most importantly, you. Numbers and existing content are valuable context, but what makes a business worth backing is the people running it. That's why the most important part of any strategy we build is making sure it actually fits your values and your goals.
Whether it's a pitch deck for investors, a monthly newsletter, or the articles on your site, your content shapes how your company is seen. Doing it well matters — and reaching the right people on the right channels matters just as much.
Our AI Clause
AI is a powerful tool for efficiency, but it’s become the baseline. JNL exists to make your business stand out.
Core team
Your content, in the hands of specialists.
JNL frequently partners with free agents to ensure your content is in the hands of skilled specialists. Here are our favorite people to work with.
VYPhoto soon
Fun fact
On the rare occasion that he's not shipping code, Vincent can probably be found uploading videos to Smule. He's pretty sure it'll get popular again someday, although the data… says otherwise.
Vincent You
Web Developer & Technical Lead- BS, Computer Science — UC San Diego
ATPhoto soon
Fun fact
Ariel's cat, Pepper, is possibly the meanest thing on earth. When she's not keeping the tyrant in check, Ariel is designing brands that behave much better.
Ariel The
Brand & Graphic Designer- BA in Design at Northeastern University
- MA in media, communications & critical practice at the University of the Arts, London
JKhPhoto soon
Jennifer Khuu
Affiliate Marketing Specialist- BA, English Literature, Minor in Film Studies — UC San Diego
Hover a portrait for a fun fact.Meet the team
Case studies
The work, and what it did.
Book a free consultation