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About

Founded by a writer who’s seen what a good story can do.

Meet Our Team

JNL Strategy was founded by a writer and marketer who's seen firsthand what a good story can do: turn a solid product into something people actually want to invest in.

We take everything into account: the data, your product, and most importantly, you. Numbers and existing content are valuable context, but what makes a business worth backing is the people running it. That's why the most important part of any strategy we build is making sure it actually fits your values and your goals.

Whether it's a pitch deck for investors, a monthly newsletter, or the articles on your site, your content shapes how your company is seen. Doing it well matters — and reaching the right people on the right channels matters just as much.

You already have the pieces. We connect them — building a strategy across your website, social, email, and other channels so every piece has a purpose and every channel works harder.

Our AI Clause

AI is a powerful tool for efficiency, but it’s become the baseline. JNL exists to make your business stand out.

Reviews

People who let us tell their story.

“

JNL Strategy helped The Verse get our content in front of our ICPs. We have a great product but were struggling with how to market it. JNL created and implemented a partnership plan for our AI game product. Janelle is a great writer and strategist. Her work made The Verse better!

Ben
Founder, The Verse
“

JNL’s perspective was valuable for our website redesign and social media plans. We look forward to working with them again in the future.

Ankit Tondon
Chief of Operations, DBM Aesthetics
“

JNL Strategy are an exceptional team of collaborators. Where others zero in on one approach, this boutique agency brings a holistic attitude to content strategy – providing a compelling range of options when it comes to post creation, account audits and growth monitoring. As a small business owner who had previously worked with three other social media managers, I found JNL Strategy to be solution-oriented, open-minded and refreshingly creative. They are genuinely rooting for your business!

Sophia Lambton
Founder, Crepuscular Press
“

JNL problem solved across a variety of client categories with differing needs and personalities… their curiosity, appetite for learning, and ability to move forward is tough to find.

Russell Meyerowitz
CMO, Brand Knew
“

Working with JNL saves me time and allows me to focus on the product I founded my business on. They have a keen eye for content and know how to make my brand stand out.

Brian Le
Founder, Mosaic

JNL understands the importance of a story, which is especially important in our industry.

Blaine Ung
Founder, Mach Point 8
Trusted byBrand KnewThe Literary PlatformDBM AestheticsRapid NexusRobert PhoQuietlyOfferedThe VerseMosaicMach Point 8Crepuscular Press
Core team

Your content, in the hands of specialists.

JNL frequently partners with free agents to ensure your content is in the hands of skilled specialists. Here are our favorite people to work with.

JKPhoto soon
Fun fact

The eyebrow slit is actually not a fashion choice, but a scar from a skateboarding accident in her teenage years.

Janelle Kim

Creative Director
  • BA, English Literature — UC San Diego
  • MA, Writing — University of Exeter, UK
VYPhoto soon
Fun fact

On the rare occasion that he's not shipping code, Vincent can probably be found uploading videos to Smule. He's pretty sure it'll get popular again someday, although the data… says otherwise.

Vincent You

Web Developer & Technical Lead
  • BS, Computer Science — UC San Diego
ATPhoto soon
Fun fact

Ariel's cat, Pepper, is possibly the meanest thing on earth. When she's not keeping the tyrant in check, Ariel is designing brands that behave much better.

Ariel The

Brand & Graphic Designer
  • BA in Design at Northeastern University
  • MA in media, communications & critical practice at the University of the Arts, London
JKhPhoto soon

Jennifer Khuu

Affiliate Marketing Specialist
  • BA, English Literature, Minor in Film Studies — UC San Diego
Hover a portrait for a fun fact.Meet the team
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Every aspect of your digital presence is a chance to tell your story.

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